Q2 2024 Fashion Games Roundup: Trends in the US Market

In the realm of fashion gaming apps, the second quarter of 2024 has been a showcase of fluctuating downloads and user engagement. With data sourced from Sensor Tower, let's delve into the performance of the top 5 fashion games in the US market.

Project Makeover by Magic Tavern, Inc. experienced a steady rise in revenue, peaking at $125K in the week of June 10. Downloads saw a high of 20K in the same week, while weekly active users showed a declining trend, ending the quarter at 83K.

Despite generating no revenue, Left or right: Magic Dress up from ABI Games Studio maintained a strong user base. Downloads had a robust start at 27K in the first week of April but gradually decreased to 13K by the end of June. Weekly active users, however, climbed consistently, reaching 130K in the last week of the quarter.

The Ink Shop - Tattoo Art ASMR by Bravestars Publishing saw an impressive spike in downloads, jumping from just 1K in early April to a peak of 33K in the week of May 20. This surge also reflected in its weekly active users, which saw a significant increase from 1.5K to over 41K by the end of June.

Bravestars Games' Hair Salon: Beauty Salon Game had a modest start to the quarter in terms of revenue, which increased from non-existent to $82 by the week of June 3. Downloads began at 16K but saw a dip to 6K towards the quarter's close. Weekly active users hovered around the 40K mark in June.

Lastly, Makeup ASMR: Makeover Story by Stella Joy Studio showed a minor fluctuation in revenue, with a noticeable dip to $61 by the end of June. Downloads started strong at 17K but settled around 8K in the latter weeks. Weekly active users presented a positive trend, climbing from 189K in mid-May to over 207K at the end of the quarter.

These insights provide a snapshot of the fashion gaming app market's performance. For more in-depth analysis, Sensor Tower offers a comprehensive overview of the app economy.